1. Boost your image. A well designed Website is a great way of instilling confidence, and looking bigger than you are.
2. In today's business environment, businesses are expected to have an online presence. This expectation will only increase.
3. To advertise your business;
Think of your business website as an online brochure. What makes it different from the traditional print brochure is that your existing and potential customers can access it anytime and anywhere. For individuals with a busy career or lifestyle, this provides a perfect solution!
4. To enhance your customer service;
As mentioned in reason #3, a business website would be of great assistance for individuals who are leading a busy lifestyle; with a few mouse clicks, they can get access to information regarding your store hours, your products, pricing, etc. Furthermore, people who are regular e-mail users would appreciate it if they can send e-mail asking questions via your website.
5. To protect your local market
Under the impact of globalization, there is a great chance that your existing and potential local customers go online and purchase goods/services (that your business specializes in) from other businesses (your opposition). By having a website, your local market can be protected!
6. Your website is accessible to your current and future customers 24/7.
Your website works for you 24-7 with no labor costs. Your website markets your business for you while you sleep.
7. Marketing on the Internet is much more cost effective than traditional marketing methods.
Putting ads on the newspaper, making flyers, and television spots can be very expensive. Fortunately marketing on the Internet isn't and can be done on a budget.
8. You can very accurately track the traffic on your website.
Using analytical tools, you can find out exactly how many visitors come through, how long they spend on your website, and which pages they are reading. Can you say the same about your print ads, flyers, and tv spots?
9.Customer service can be handled on the website.
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.
10. A website address is easier to remember than a phone number.
The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.
